Block That Metaphor! The NASA Space Exploration Map

September 4, 2003  |  Edward Tufte
12 Comment(s)

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Source: NASA’s Strategy for Human and Robotic Exploration, slide 11, Gary L. Martin, Space Architect, June 10, 2003.

Topics: 3-Star Threads, E.T.
Comments
  • Edward Tufte says:

    This slide is from a series of PowerPoint presentations made
    to the NASA Advisory Council by NASA officials on June 10-11,
    2003.

    This slide might be an attempt at humor, but there are way too many
    other slides in the presentation that are similarly fluffy.

    Nearly all the topics at the meeting are serious and interesting;
    yet the presentations are an odd mix of marketing and thin
    technical information. Many of the over-produced slides have a
    tone-deaf quality, and are simply not serious. Some slides are
    patronizing; nearly all the slides look like the product of
    marketeers rather than engineers. And yet the presentations are
    about fascinating content that, on its own, should easily carry the
    day–if only presented in a straightforward way.

  • Mike Verbanic says:

    I just read this thread and the presentation after reading a report about Admiral Gelman’s testimony concerning the Columbia investigation yesterday in the Senate. I am mystified as to why NASA continues posting such embarrassing presentations in the light of a) the media scrutiny post-Columbia, b) the CAIB’s recent report, and c) the even more detailed and devastating scrutiny by Edward Tufte. At the very least I would think that NASA senior management would invest a modest amount of money (modest relative to the cost of developing the Space Orbiter) and have you give custom workshops or retain your services in the interest of honest concise presentations. I would be curious to know how many NASA employees, managers and senior managers attend your workshop scheduled next month in VA. I can’t imagine that you are very welcome in NASA HQ.

  • Steve Sprague says:

    Interesting that the Earth is set as the center of the universe. Ptolemy would have been proud.

  • Edward Tufte says:

    I missed that!

    Maybe the plan shown in the slide is undertake research that would distinguish between the Ptolemaic and Copernican hypotheses.

  • David Cerruti says:

    Do I detect a graphic heritage from the 1991 NYC subway map?

    If so, I think the fastest way from earth to mars, if starting on the Green train, is to transfer to the express Red train at Low Earth Orbit. If one just misses the Red train, then stay on the local Green train.

  • Gene Prescott says:

    Expect to be mooned on the green train.

  • Scott Zetlan says:

    Most likely the graphic heritage here is from the Washington, DC metro map. Note how the junction indicators at Earth, LEO, and HEO/the Moon closely match the major junction indicators for the DC metro map (Metro Center, Rosslyn, etc). On the metro map they indicate places where you can switch lines.

    On the NASA map, they indicate that someone in charge is equating a subway system with space travel. Scary.

  • R.M. says:

    The metro-map itself fails to tell anything substantive.
    Viewing Earth in a gravity well, all rocket trips would
    be “up”, hence Venus, Mercury and the Sun would present
    a more technical and payload challenge than Earth L1/L2.
    There were 100’s of LEO shots compared to Pioneers, etc.

    A Napoleon’s March, tracing the number of flights to
    each end-point in our gravity well (logorithmically),
    would be far more useful as a teaching tool graphic.
    Throw in an elliptic super- of the solar system, with
    an Audubon’s illustration of the space birds, wha-lah!

    But I’d like to see a Napoleon’s March of the US:Soviet
    Cold War nuclear weapons production:destruction cycles,
    beginning in 1945 to the present. Underneath, a mirror-
    graphic of US citizen treasure spent, and so destroyed!

    Would beat a metro map of how we got here, from there.

  • Dave Nash says:

    What if Charles Minard had seen a metro map and then clubbed Napoleon’s march into that metaphor? How data thin could it be?

  • Martin Ternouth says:

    It is often the case that metaphor somehow tarnishes the original – the
    Hollywood version of Hopper’s Nighthawks being an example. But here the
    quality of Becks’ work on the London Underground is pointed up by the
    catastrophic failure of the NASA slide.

  • Edward Tufte says:

    Here is a link to a PP pitch containing the NASA metro spaceplan map:

    http://www.niac.usra.edu/files/library/meetings/annual/nov03/Martin_Gary.pdf

    The slide shown at top is at “page 9” of the slides.

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